Rocell - Bridging Communication Creativity with Effectiveness
The year 2003 was a year of change for Royal Ceramics. We started focusing on differentiating our products and setting trends in not just the “flooring” category but the entire category of “household care”.

It was a year in which we as an organization identified the need to establish effective communication with our customers in order to build a brand personality for Rocell. Therefore, all our communication efforts have been driven by single-minded communication objectives that were aptly translated by our communication partners, Grant McCann Erickson, into creative ideas. On each occasion the Agency achieved the objective of creatively communicating a focused message without compromising on effectiveness.

Both the Agency and we as the client have strived to not just inform, but to communicate with our audience, in a manner that best engages their interest. Irrespective of the nature or the purpose of communication, be it promotional or thematic, as an Agency-Client team, our main area of concentration has been to push ourselves beyond the mundane, to a level of excellence. In this light, we are pleased that SLIM has recognized our achievements in a spectrum of media: Print, Radio, and TV categories.

We would like to thank our Agency team from Grant McCann Erickson for the commitment they have vested in the Rocell brand and for pushing the boundaries to deliver in its' best interest, the many suppliers who are an integral part of our team and of course all employees of Royal Ceramics who continue to work hard in every facet of the business.