Rocell Launches its New Material Collection Featuring Modern and Naturalistic Looks.

Colombo, November 17, 2008 - Royal Ceramics Lanka (Rocell), Sri Lanka’s largest manufacturer and distributor of world class ceramic and porcelain tiles, has introduced a number of new product collections that feature many of today's most popular design trends, including a contemporary twist on concepts inspired by nature’s magnificent composition of natural wood, rustic stone, slate, rock, marble and moss which are fashioned to fit any surface, floor, wall, interior surfaces or exterior cladding. Originating from concepts of nature, the inspiration for these tile creations have come from natural shapes, colors, textures and surfaces, and have been recreated with added features on vitrified ceramics.

The new collection complements Rocell's existing product portfolio of world class ceramic and porcelain tiles and portrays uniqueness in its size of 60cm x 40cm which is a new size to the floor tile industry. The material & design collection is designed to be used on floors or walls both indoors and in exteriors. It constitutes of vitrified glazed porcelain tiles which are resistant against scratching, grazing and chemical stains. Durability, resistance to fire, soil, and water and ease of maintenance are other attributes that make the collection suitable for both commercial areas as well as domestic use. Also suitable for walls due to its aesthetic features, and unique rectangular sizes, the collection works in making even smaller spaces look more spacious and large.

With the discovery that the use of tiles has expanded beyond just kitchens and bathrooms and driven by the mission that new concepts need to be created to suit any surface, Rocell is constantly aiming to offer limitless possibilities to their clients by providing more flexibility in designing their ideal living space. Tiles are reshaping the way home owners look at floors and walls and therefore the new range is completely inspired by Rocell’s appreciation for beauty of this kind. Rocell has always been focused on creating a range of tiles which can compete with the best in the industry and to ensure that its collections are internationally acceptable Rocell’s tiles are designed by firms that are global leaders in this specialized field. With over 55% of the Sri Lankan market and exporting to numerous countries across the globe, the Company’s marketing operations are supported by a strong distribution network comprising 39 showrooms.