Rocell Unveils the Rocell Bathware Concept Centre - Sri Lanka's Best and Only Bathware Boutique - August 24, 2009
Rocell Introduces the Concept of the Living Space

Introducing a new experience in graceful living, Rocell unveiled the Rocell Bathware Concept Centre, Sri Lanka's best and only bathware boutique. Showcasing the finest in designer bath and sanitary ware in unique living spaces, Rocell invites consumers to immerse themselves in an exclusive shopping experience.

Conveying every facet of the Rocell brand world, the 12,000 square foot luxury concept centre is the creation of award-winning Italian interior designer Simone Cagnazzo. Combining design and interior decoration with simple, essential design solutions for modern architecture, Cognazzo created the elegant and stylish living spaces with the object of stimulating and inspiring visitors to the concept centre. By locating each piece in context, the designer has fashioned authentic bathroom settings - from the flow of water to tiled surfaces.

The concept centre presents complete bathroom designs and environments that are cosmopolitan, contemporary, and complete with running water. Displaying Rocell's extensive range of designer bath and sanitary ware and accessories, the living spaces ensure customers are able to make individual choices after experiencing the finished setting. The addition of a spacious lounging room ensures that customers receive a superlative experience in shopping and service.

Commenting on the launch of Sri Lanka's first bathware boutique, Mr. Tharana Thoradeniya, CEO/Director of Rocell Bathware said, "We are proud to unveil this unique and innovative accomplishment in the Sri Lankan bath and sanitary ware industry. The Rocell Bathware Concept Centre is a live experience in contemporary bathroom design, bringing a new sensuousness to the bathroom as a living space. The new concept centre reflects our values of quality, technology and design and strong commitment to ensuring the highest standards in terms of functionality, while also creating a place for interaction with our valued customers."

The Rocell Bathware Concept Centre is a journey of discovery into the world of modern bathware, surface coverings and accessories. The internationally accepted, aesthetically pleasing, premium quality Rocell bathware and tiles featured at the concept centre are manufactured at the company's state of the art production plants while faucets and accessories are imported from Europe.

The Company's Bathware and surface coverings portfolio reflects a strong orientation towards design whilst ensuring functional superiority. On display and paying tribute to this deisgn orientation is the Company's latest collection of surface coverings - the Material and Design Collection. It features many of today's most popular design trends for surface coverings, including a contemporary twist on concepts inspired by nature's magnificent composition of natural wood, metal, rustic stone, slate, rock, marble and moss which are fashioned to fit any surface, floor, wall, interior surfaces or exterior cladding. Fashioned after natural shapes, colors, textures and surfaces, and recreated with added features on vitrified ceramics and glazed porcelain, the collection is available in a unique size of 60cm x 40cm.

The design development of the Rocell Bathware collection is the collaborative outcome two renowned industrial design companies hailing from none other than the design capital of the world, Italy. Lead designers of the design studios Sisa of Milan and Modelli of Rome produced and perfected a range of bathware masterpieces exclusively for Rocell Bathware.

The Concept Centre pays homage to design and falls into the realms of a fashion house by celebrating the unity of perfect design for bathware with perfect design for surface coverings. As Thoradeniya points out, "what we present here is essentially fashion, the opportunity to embrace the very best in design that the world has on offer for your own living spaces".