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Research
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Rocell’s business strategy
is not to be just a volume-based producer of tiles but to be
an organization that focuses on value addition and design. As
such the Company has concentrated its efforts on research and
development, investing in the latest machinery and infrastructure
at its manufacturing facilities.
As a result of its continuous commitment to research on tiles,
Rocell developed the homogenous porcelain tile. The specialty
of this tile is its hardiness. The tile is characterized by
its robustness and resistance features and is guaranteed to
be four times stronger than normal stone.
In addition Rocell is constantly seeking ways to upgrade the
textures of its tiles, and its state-of-the-art laboratories
are equipped to determine ways in which to replicate naturally
occurring surfaces such as stones and tree barks.
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