Since its inception in 1990 Rocell (then known as Royal Ceramics Lanka Ltd) focused its efforts on being a brand leader in its industry. In less than a decade the organisation realised its goal through innovativeness and excellence in design. Glazed ceramic tiles and ceramic porcelain tiles are manufactured at the Company's two production facilities in Sri Lanka. Rocell originally created plain tiles and speckled tiles with either a matt or light transparent glazed finish. Over the years the Company has graduated to producing polished tiles, non-slip rock and studded tiles.

The Company is focused on creating a range of tiles which can compete with the best in the industry. To ensure that its collections are internationally acceptable Rocell's tiles are designed by firms that are global leaders in this specialised field.

Rocell made the transition from a private company to a public one in 1994. Today it has captured 55% of the Sri Lankan market and exports to numerous countries across the globe. The Company's marketing operations are supported by a strong distribution network comprising 40 showrooms and 3 warehouses located in strategic areas in Sri Lanka.